Social Media Marketing Mastery
Build engaging campaigns, grow your audience, and drive conversions with Filipino-focused social media strategies
Course Overview
Our Social Media Marketing Mastery course is designed for the unique Filipino social media landscape, where users spend more time online than almost anywhere else in the world. This 8-week intensive program will equip you with platform-specific strategies, content creation skills, and community building techniques to excel in this dynamic environment.
Whether you're managing social media for a business, looking to launch a career as a social media manager, or wanting to build your personal brand, this course provides practical skills and insider knowledge that can be immediately applied to achieve tangible results.
What sets our course apart is our focus on Philippine-specific strategies and case studies. You'll learn how to adapt global best practices to local market conditions, navigate cultural nuances, and leverage the unique engagement patterns of Filipino audiences to create campaigns that truly resonate.
Duration
8 Weeks
Schedule
Weekday Evenings
Difficulty Level
Beginner to Intermediate
Course Investment
Next Cohort Starts:
Evening Batch
May 22, 2025
Weekend Batch
June 7, 2025
Limited to 20 students per batch
Master These Platforms
The dominant platform in the Philippines with over 85 million users
- Business Page optimization
- Facebook Ads & targeting
- Groups & community building
Visual platform with high engagement for younger Filipino audiences
- Feed & Stories optimization
- Reels & visual storytelling
- Influencer partnership strategies
TikTok
Rapidly growing platform with high engagement rates in the Philippines
- Trend identification & leverage
- Short-form video creation
- TikTok Shop integration
Professional network crucial for B2B marketing in the Philippines
- Company page optimization
- B2B content strategies
- Lead generation campaigns
Course Syllabus
Week 1
Social Media Fundamentals
Social Media Fundamentals
Introduction to the social media landscape in the Philippines, covering key platforms, audience demographics, and campaign planning frameworks.
- Filipino social media usage patterns and behaviors
- Platform selection for different business objectives
- Social media campaign planning and strategy
- Social listening and audience research
Project:
Analyze a brand's social media presence and develop a strategic platform selection plan based on business objectives and target audience.
Week 2
Content Creation & Storytelling
Content Creation & Storytelling
Master the art of creating engaging, culturally relevant content that resonates with Filipino audiences across different social platforms.
- Storytelling frameworks for Filipino audiences
- Content formats and platform-specific best practices
- Visual design principles for social media
- Content calendar development and management
Project:
Develop a month-long content calendar with platform-specific content ideas and create sample posts for each platform.
Week 3-4
Platform-Specific Strategies
Platform-Specific Strategies
Deep dive into platform-specific strategies for Facebook, Instagram, TikTok, and LinkedIn, focusing on the unique features and opportunities of each platform.
- Facebook: Business page optimization, group strategies, and paid campaigns
- Instagram: Feed, Stories, Reels strategies, and influencer partnerships
- TikTok: Trend leverage, content creation, and TikTok Shop
- LinkedIn: B2B strategies, thought leadership, and lead generation
Project:
Develop comprehensive platform-specific strategies for a local business, tailored to their objectives and target audience.
Week 5
Social Media Advertising
Social Media Advertising
Master the art of creating effective paid social campaigns across different platforms, with a focus on Filipino audience targeting and optimization.
- Facebook & Instagram Ads Manager mastery
- Audience targeting strategies for the Philippine market
- Ad creative development and testing
- Budget allocation and performance optimization
Project:
Create and launch a social media advertising campaign with proper targeting, creative assets, and performance tracking.
Week 6
Community Management & Engagement
Community Management & Engagement
Learn effective community management techniques to build and nurture engaged social media communities with a focus on Filipino cultural context.
- Community building strategies for Filipino audiences
- Engagement tactics and conversation management
- Crisis management and response protocols
- User-generated content strategies
Project:
Develop a comprehensive community management plan including engagement tactics, response protocols, and UGC strategies.
Week 7
Analytics & Performance Measurement
Analytics & Performance Measurement
Master the tools and techniques for measuring social media performance, analyzing results, and optimizing strategies based on data.
- Platform-specific analytics tools and metrics
- Creating meaningful social media reports
- ROI measurement and attribution
- Data-driven optimization strategies
Project:
Analyze a brand's social media performance, create comprehensive reports, and develop data-driven recommendations for improvement.
Week 8
Strategy Integration & Final Project
Strategy Integration & Final Project
Bring together all elements of social media marketing into a cohesive strategy and work on your final capstone project demonstrating your expertise.
- Integrated social media strategy development
- Aligning social media with broader marketing objectives
- Resource planning and team management
- Future trends and continuing education
Final Project:
Develop a comprehensive social media marketing strategy for a real Philippine business, integrating all elements of the course into a cohesive, actionable plan.
Alumni Success Stories
Andrzej Balintović
Social Media Manager at Lazada Philippines
"Before taking this course, I was struggling to make an impact with my client's social media presence. The platform-specific strategies and Filipino audience insights completely transformed my approach. Within 3 months of implementing what I learned, we saw a 218% increase in engagement and a 76% growth in conversions from social channels."
Results Achieved
218%
Engagement Increase
43%
Follower Growth
Miroslava Czernowitz
Founder, Local Fashion Brand
"As a small business owner with limited marketing budget, I needed to make every peso count. This course taught me how to leverage TikTok and Instagram effectively for my fashion brand. The platform-specific strategies and content creation techniques helped me grow my following from 1,200 to over 25,000 in just 6 months, resulting in a 150% increase in online sales."
Results Achieved
1980%
Follower Growth
150%
Sales Increase
Frequently Asked Questions
What makes this course different from free online tutorials?
Unlike generic tutorials, our course provides Philippines-specific strategies, personalized feedback on your work, and real-world projects with local brands. You'll learn tactics specifically designed for Filipino audiences and gain access to our exclusive network of industry professionals.
Do I need prior experience to take this course?
No prior experience is required. Our curriculum is designed to accommodate complete beginners while still providing value to those with some experience. Basic computer literacy and familiarity with major social platforms is helpful but not mandatory.
Will I get a certificate upon completion?
Yes, graduates receive an industry-recognized certification that validates your expertise in social media marketing. This certification is valued by employers across the Philippines and can significantly enhance your job prospects and earning potential.
Social Media Marketing in the Philippines
The social media landscape in the Philippines presents unique opportunities and challenges for marketers. With Filipinos spending an average of 4 hours and 15 minutes daily on social platforms—significantly higher than the global average—the country has earned its reputation as the "social media capital of the world." This extraordinary level of engagement creates tremendous potential for businesses that understand how to navigate this distinctive environment effectively.
What makes Philippine social media marketing particularly unique is the blend of global platform usage with distinctly local behavioral patterns. While Facebook remains dominant with penetration exceeding 96% among internet users, platforms like TikTok have experienced explosive growth, with usage increasing by 208% since 2020. Each platform requires specialized strategies that account for Filipino cultural nuances, communication preferences, and consumption behaviors.
Our Social Media Marketing Mastery course addresses these specific market characteristics through culturally-relevant curriculum. Unlike generic international programs, our training emphasizes the Filipino context—from the importance of "Bayanihan" (community spirit) in building engaged audiences to understanding regional language preferences that impact content effectiveness. Students learn to leverage the Filipino love for visual storytelling, humor, and relationship-building in ways that resonate authentically with local audiences.
The course also addresses practical challenges specific to the Philippine market, such as optimizing content for mobile-first consumption (with 97% of social media access occurring via mobile devices) and developing strategies that work effectively despite varying internet connectivity levels across the archipelago. These considerations are essential for campaign success yet often overlooked in generalized marketing education.
As digital transformation continues to reshape the Philippine economy, businesses increasingly recognize the crucial role of effective social media marketing. With dedicated social media professionals commanding premium salaries and businesses reporting average ROI increases of 142% after implementing structured social strategies, investment in specialized education delivers substantial returns. Our comprehensive curriculum ensures graduates possess both the technical skills and cultural understanding needed to excel in this dynamic and rewarding field within the unique Philippine context.
Begin Your Social Media Mastery Journey
Enrollment Application
Fill out this form to begin your application process. Our admissions team will contact you within 24 hours to discuss next steps and payment options.
What Makes Our Graduates Successful
Career Advancement
75% of our graduates receive promotions or new job offers within 3 months of completing the course
Income Increase
Our graduates report an average 63% increase in income after applying course techniques
Limited Enrollment Period
Applications close on May 15th, 2025 or when all spots are filled. Each batch is limited to 20 students to ensure personalized attention.